Convinced that beauty comes first and foremost through well-being, Mathilde and François created Aime with the aim of inventing a new way of revealing beauty. An approach that is expressed in the form of a range of products designed to overturn established beliefs in terms of skin care.

Initially composed of food supplements, the product range illustrates the brand’s philosophy and its attachment to the use of natural ingredients. The art direction chosen for the site is inspired by the desire to shake up preconceived ideas and the freshness of the message delivered by the brand.

We therefore wanted to offer a digital showcase for the brand’s universe and crystallize its identity while offering an efficient and intuitive e-commerce platform rich in visual and educational content combining illustration, photography and editorial content to enhance the audibility of the message.